Press Release
If you’re exhibiting work, you should write a press release and get the word out.
- On Campus — for an on-campus exhibition you can send your press release to the Daily 49er, the School of Art, and the College of the Arts.
- Off Campus — out in the world you can send your press release to news publications, art publications, culture websites, and so on.
Table of Contents
Writing Press Releases
Length
One page of news. 200-500 words.
Timing
Send out two weeks before your opening or event.
The 5 W’s
Get the 5 W’s in right at the top!
- Who
- What
- When
- Where
- Why
- & How
Proofread & Revise
Do not send out a first draft of anything! Proofread! Ask a friend to read it carefully. Triple-check dates, times, addresses, URLs. Check spelling & punctuation. Make sure everything needed to attend the event, or learn about the work and the artist, is readily available.
Press Release Tips
Sample Press Releases
Artists
- Headline
- Date
- Contact Info
- Summary
- Intro paragraph
- Detail paragraphs
- About
- ###
Sample Artist’s Press Release
What if a 68-year-old man tried to be a young, female fashion model?
California artist reperforms fashion magazine covers in a new series of provocative diptychs
For Immediate Release
CHINATOWN, LOS ANGELES — Gallery Xue is proud to present a new series of fashion reperformance diptychs by intermedia artist Glenn Zucman. The exhibition features 16 new 40″ x 60″ photo diptychs, each in a limited edition of 10. Join us for the opening cocktail reception from 6-9 p.m. on Jan. 1. The exhibit continues through March 31. Gallery Xue is located at 123 Chung King Road, Chinatown, in Downtown Los Angeles.
Glenn Zucman’s pandemic-era series of diptychs problematizes our cultural frenemy relationship with Western fashion iconography and heteronormative gender roles.
From Kim Kardsahian on the cover of Vogue, Taylor Swift on the cover of Rolling Stone, and Kate Upton on the cover of the Sports Illustrated Swimsuit Edition, to less famous models on the covers of vintage issues of Playboy magazine, Zucman’s improbable body invites us to again consider the visual norms we daily inject into our cultural consciousness.
“When the American edition of the COVID-19 pandemic started I had to put all my current projects on the shelf. In her later years, my mom took to subscribing to many, seemingly random, magazine titles. Including a number of fashion magazines. On mom’s dining room table would be all these fashion images. In lockdown, with nothing to point my camera at, I wondered what would happen if I pointed the camera at myself? If I tried to reperform these fashion images. If my old and not-so-flexible body tried to pose in the effortless twists and turns of a fashion model. The results turned out to be a little weird, and surprisingly intriguing” Zucman said of the diptychs in this new exhibition.
CONTACT
Xue Faith, Curator
xue.faith@gmail.com
https://twitter.com/galleryxue
http://xuefaith.co.uk/
1-234-567-8901
Artist’s Portfolio: glenn.zucman.com
ABOUT GALLERY XUE
Since 2012 Gallery Xue has organized performance art, public art, and other forms of installation at galleries in Taipei, London, and Los Angeles.
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Galleries & Museums
The press releases below are multi-page releases by major institutions about major exhibitions. Most of us will want to keep it to a 1-page release.
- The Broad / Yayoi Kusama
- MOCA / Climate Conversations
- SFMOMA / Kinship: Photography and Connection
- Self Help Graphics / New Executive Director Jennifer Cuevas
- Tate Gallery / Yoko Ono
- LBSU Kleefeld Contemporary / Museum Expansion
