Email Lists
Email Newsletters
Mail Lists & Newsletters are not just for artists doing eCommerce. They’re for all artists! You should collect email addresses every chance you get! Gallery artist? Animator? Graphic Designer? Whatever you’re doing, connecting to your audience is everything.
“Push” and “Pull” content
PULL — is me going to your website and Pulling content. This is great, but it’s a busy world, and even if I love your work and have bought from you before, it’s hard to remember to visit your site every few weeks.
PUSH — is you sending me something, like an email newsletter once a month. This is priceless because it reminds anyone interested in your work to check out what you’ve been up to.
Email Lists
You have options:
- Use an Email list service, like MailChimp — https://mailchimp.com
- Use your Portfolio service’s Mail List, like Squarespace — https://support.squarespace.com/hc/en-us/articles/360001280708-Building-mailing-lists
- Use a Newsletter service, like Substack — https://substack.com/
MailChimp, Squarespace, and Substack are all great choices. But I’m only listing them as examples. There are a variety of other choices in each of these categories.
Advantages of Each
- Mailchimp — your list is yours, you’re not tied to a specific platform like Squarespace
- Squarespace — easier to just have your list in the same place as your portfolio
- Substack — an easy service that’s great for communicating with people interested in your work
