Spring ’20 – Syllabus


Useful Pages

Art 110:
Introduction to the Visual Arts

  • Section 2: Class No.2965, Mon-Wed 3:30 – 4:45 pm
  • Classroom: MM-200
  • Instructor: Glenn Zucman
  • Contact: glenn.zucman@csulb.edu
  • Graduate Assistant: Virginia Castaneda
  • Office Hours: Mon 1-2 pm in The Chartroom. Join me for lunch, or just ask a question. Yes, students can eat in The Chartroom. It’s a great deal!
  • Office Hours: Mon-Wed 2-3 pm @USU Umbrella Tables just outside Coffee Bean / Robeks
  • Final: Wednesday, May 13, 2020 – 2:45 – 4:45pm

Why are you here?

Ain’t about how fast I get there

Ain’t about what’s waiting on the other side

It’s the climb

Hannah Montana

Even Hannah Montana (Jessi Alexander, Jon Mabe, Miley Cyrus) knows that it ain’t about what’s waiting on the other side, it’s the climb!

It’s not the destination, it’s the journey.

Ralph Waldo Emerson *

Hannah and Ralph agree, it’s the journey, it’s the climb.

We all hope that your time here at Long Beach State prepares you well for your life ahead. Still, college shouldn’t be a prison that you have to wait out till you get to your freedom. College should be a journey, a climb, that is worthwhile, yes, because it prepares you for the future, but also because it is a worthwhile experience in its own right.

I hope that Art 110 and all your experiences here at The Beach help you become a more complete human being, develop your critical thinking skills, advance your presentation abilities, and give you new knowlege and experiences that will help you build a career, and live life to the fullest.

No doubt I will ask you to write a bit more than you’d prefer. Still, I will do my best to make Art 110 useful, relevant, and fun. I know you all have so much on your plates, but I hope that you’ll dive deep into all your opportunities here at The Beach. Find the usefulness and the fun in everything you do. To me, the ultimate college experience is one where you can honestly say, I’ve never worked harder in my life, and I’ve never had more fun in my life!

An airplane can easily drop you on the other side of the mountain for whatever that’s worth, but only you can make the climb!


  • None


The purpose of this course is to introduce students to Art and Ideas as practiced in the 21st century. Students will try a range of art media including traditional tools & new media. Student discussions will compare and contrast contemporary artists. Students will visit the LBSU School of Art Galleries, see the work of 4-5 different student artists, have conversations with the artists, and write blog posts about the work.

Learning Outcomes

Upon completion of this course, the student will be able to:

  • Describe some of the styles, ideas, and issues found in the Western canon.
  • Understand and articulate some of the ways that art functions vis-à-vis human culture
  • Build upon their direct, introductory experiences, in Drawing, Painting, Sculpture, Photography, Animation, and Data Visualization in both Physical and Virtual worlds
  • Articulate their understanding of the relationship between art and: culture, speech, creativity, expression.
  • Describe the role of the artist in culture/society.

16 Ideas About Art

For each of the 16 weeks of Spring 2020 (15 weeks + Final) we’ll focus on one Idea About Art. We’ll have discussions in class and we’ll use our weekly activities to help work through each of our Ideas About Art.

No Late Work

Work is due by 11:59 pm on Sunday nights.

  • No late work is accepted.
  • No late work is accepted.
  • No late work is accepted.

Most students find Art 110 a relatively easy class. Except for 1 Scantron Midterm, we don’t have the typical exams many classes do. However, there are many items to turn in through the semester. Something is due every Sunday night of the semester!

  • The easiest way to do well in this class is to turn everything in! (on time)
  • The easiest way to do poorly in this class is to not turn everything in!

Original Work

Please read the Cheating & Plagiarism section of the CSULB Catalog. Your work should be yours. If you plagiarize in this course I will report you to the Chair of your Department, and the Dean of your LBSU College.

New Work

Please do not turn in old work. This course consists of a series of activities to do now in the context of this class and in resonance with your classmates. Please do not search your phone for something you did last year and try to turn it in for this class.

Final Exam

  • The Final is Wednesday, May 13, 2020, 2:45 – 4:45pm
  • The Final will be participating in Art Activities & Ideas
  • Please be sure you put the final on your calendar!
  • The University requires me to give a final, and the university requires you to attend the final.
  • DO NOT buy a plane ticket home or for vacation on the day of our final or before it!


  • Your phone is your textbook.

Attendance & Participation

Attendance is required for every class. In addition to having your body physically in MM-200, the following are also required:

  • Consciousnessbeing physically present but asleep is not helpful
  • Attentionbeing awake but daydreaming, texting, etc, is not helpful
  • Thoughtin addition to listening to your classmates ideas, you need to work through the ideas in your own mind and have something to contribute to the discussion
  • Speechthis class will be heavy on discussion! Be prepared to speak every day!

Attendance + Participation Points

There will be 200,000 points, 20% of your final grade, for A+P. For the other aspects of the class: Art Experiences, Artist Conversations, and so on, you will earn points for each project you turn in. For A+P I will give you all the points in advance, and you can only lose points!

As soon as the class Gradebook is set up in the 1st or 2nd week, I will already give you your 200,000 points based on the presumption that you will attend every class and participate in the daily class discussions.

With about 120 students in the room, it isn’t practical to take roll every day! Instead, each day I will randomly call on students to express an opinion on the discussion topic or to show their Art Experience activity from the previous week. If you are present and offer thoughtful ideas, you’ll keep your full 200,000 points.

If you are not present when called on, you will lose 100,000 A+P points. If you are present but have nothing thoughtful to say, you will lose 50,000 points.


  • We won’t use BeachBoard or DropBox to "turn in" your work.
  • You do not need to bring any physical work to class.
  • Instead, you will use free website software to post your work.
  • You never need the "paid" option! Keep looking till you find the "free" button!

Most of us will use the free "hosted" WordPress.com platform. If you are a CECS major, interested in technology, or might like a part-time job making websites for people, you might be better served using the "self-hosted" WordPress.org version. Ask Glenn if you have questions or need help!

Naming Your Blog Posts

  • Please make a separate blog post for each item each week! Begin with the week number, "Wk1", "Wk2" and so on. Then list what category it is, Art Experience or Artist Conversation, and then the name of the Activity or Artist.

Like this:

  • Wk1 – Art Experience – "Women’s Work" is also Art
  • Wk6 – Artist Conversation – Brianna Allen

This standard format really helps Virginia & I get through grading your hundreds of posts every week!

Points & Grades

  • URL on Roster Page by Sunday, Jan 26 = 25,000
  • Attendance = 200,000
  • SOA Artist Conversations: 5 x 40,000 points = 200,000
  • Art Activities: 15 x 30,000 points = 450,000
  • Scantron Midterm: 50,000
  • Final "Exam": Art Games = 75,000

Course Total Possible = 1,000,000 points.

  • 900,000 points = A
  • 800,000 points = B
  • 700,000 points = C
  • 600,000 points = D
  • 599,000 & below = F

Art Activities

To accompany our 16 Ideas About Art, we will try a number of different Art Activities.

Working in Groups

I encourage you to do any of these activities with your Art 110 classmates! In most cases, you’ll still need to do your own piece. Doing Graffiti Writing or Environmental Portraits together can be great, you can carpool, share paint, help each other with photography, and so on. But each person should have their own Graffiti Piece, Environmental Portrait, etc.

Alternate Activities

Most of the Art Activities this semester should inspire you and be enjoyable. Perhaps for one reason or another an Activity will be uncomfortable for you. If it is slightly out of your comfort zone, I might ecourage you to give it a try and expand your comfort zone just a little. But if an Art Activity ever feels too uncomfortable for you just let me know and we can come up with an alternate weekly Art Activity for you.

Points on BeachBoard

For some reason, BeachBoard will show you your points, but not add them up for you. There are some fancy switches inside BeachBoard that Instructional Technology has to flip to get it to show you what all your individual points add up to. If someone reminds me to set this near the beginning of the semester, then you can see totals all semester instead of waiting till the end.


Coded Points

Because Art 110 is a large class with about 120 students, it is difficult to give detailed feedback on your writing. I’m happy to discuss your writing at any time and to help you develop better ideas and better form. To help with a quick understanding of your work, we will grade with Coded Points.

Strong writing & analysis with good form will receive full points. If there are mistakes your points will quickly show what your mistake was since there is only 1 way, or 1 mistake, to generate a given score. If you’d like further details, just send me an email and we can discuss it more fully.

Rubric: Artist Essays

Points Possible: 40,000


  1. Misspelled Artist Name: 40,000 – 20,000 = 20,000
  2. No Exhibition info: 40,000 – 18,000 = 22,000
  3. Not analytic enough / too short: 40,000 – 16,000 = 24,000
  4. Formal & Content sections combined as one: 40,000 – 14,000 = 26,000
  5. No photo: 40,000 – 12,000 = 28,000
  6. Many Grammar, Sentence Construction, Spelling mistakes: 40,000 – 10,000 = 30,000
  7. Some Grammar, Sentence Construction, Spelling mistakes: 40,000 – 5,000 = 35,000

Rubric: Art Activities

Points Possible: 30,000


  1. No Photos: 30,000 – 20,000 = 10,000
  2. Incomplete or incorrect activity: 30,000 – 15,000 = 15,000
  3. Not Analytic Enough / Too short: 30,000 – 10,000 = 20,000

Not Analytic Enough / Too Short

What does this mean?

  • Analytic: in writing about artists’ work, terms like "Like it" and "Don’t like it" are not generally helpful. As a university student, your job is to analyze ideas, art, artists, culture, and communication. Try to discuss how this work resonates with other artists. With art historical ideas. With your own life experiences. Try to think deeply about the work. Consider it in a wider context.
  • Too Short: your artist essays should consist of (at least) 4 well written, substantive paragraphs.


Photos of what?

  • Art Activities – Document your process! Show steps. Show you with finished work.
  • SOA Artists – 1 or more photos. Could be of the Art in the Gallery, of the Artist, or of you with the artist.

Art Activity Writeups

  • Art Activities are mostly about experience. But you should still analyze your experience. How did it go technically? Aesthetically and creatively, what possibilities do you see? How would you like to do it differently in the future?
  • Be sure to include photos of your process! Be sure YOU are in at least 1 photo! (or a short video instead of photos)
  • See each Activity Brief for a few specific questions to discuss.

Other Details


The School of Art grants incompletes rarely and only for the most extreme conditions.

Withdrawal Deadlines

Setting your preferred name

When the name you use in class doesn’t match the name the university grades you by, it can be confusing. It makes more work for me and uncertainty for you. Fortunately, it’s easy to set your "Preferred Name" to the name you prefer to use:

The right to be forgotten

You might find a picture of you or your work in my weekly blog post. I will never show your work and say this is what not to do. I will only show your work and say Look at what a beautiful job Maddy did last week! I hope you feel good about this. But even if you do, it’s possible that you don’t want your photo or name on this website. If I ever post a photo of you, or your work, or list your name, or a link to your website, and you’d rather not have that here, just LMK. You can ask me to take something down today, tomorrow, next week, next year, or next decade. You never have to give me a reason. You only have to give me the URL where the item you’d like taken down is. It’s always up to you.


LBSU will make reasonable accommodations for any student who has different needs. It is your responsibility to notify me in advance of the need for special accommodations. This course uses many activities and many tools. Most of you should have no trouble with any of this, however, if anyone has challenges with any course aspect for any reason, please be in touch ASAP and we can work to find suitable alternatives. A sincere effort should result in real learning and a good grade, so never be afraid to ask for any accommodations you need, but do make a sincere effort.

Basic Needs

Any student who is facing academic or personal challenges due to difficulty in affording groceries/food and/or lacking a safe and stable living environment is urged to contact the CSULB Student Emergency Intervention & Wellness Program. The website outlining the resources available is csulb.edu/basicneeds. Students can also e-mail supportingstudents@csulb.edu or call 562/985.2038. You can also reach out to me if I can help identify additional resources.

Have a great semester everyone!

Clarification on “The Journey”

Although "it’s the not the destination, it’s the journey" is often attributed to Ralph Waldo Emerson, I can’t find any reference that he actually wrote or said that. Aerosmith did sing "life’s a journey not a destination" in 1993, but I doubt that was the first use of the idea. A romantic idea that Emerson did express and that covers similar territory is

To finish the moment, to find the journey’s end in every step of the road, to live the greatest number of good hours, is wisdom.

Ralph Waldo Emerson


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